Gina (www.ginacolliasuzuki.com) is still intensely focused on two fiction projects in their advanced stages, an history degree course and working on her next academic work on Japanese art as well. Oh, she’s also managing to find time to maintain her ‘Angry Birds’ high score ranking of being in the top 1000 in the world (ranked 765, the last time I looked). Obviously, Gina is very, very busy, as always.
What about me though? After helping with the marketing activities of her second novel in 2010, what has this Author’s husband being doing in the meantime to support my beloved writerly one?
Well, apart from making sure she has sustenance while buried in the large mountain of books and research papers where I presume it’s her typing madly away, I’ve been excitedly preparing for the marketing for her next novels.
One of them is set in late eighteenth century Japan, and once published, we’re planning on attending events in clothes from the period. I’ve been looking at kimono for Gina and me, as well as looking at props that are appropriate to her main characters. Apart from being eye-catching, getting dressed up will be good for photo, news article and internet marketing opportunities. Let’s face it, it’s just going to be enormous fun!
We tried various approaches to Gina’s book signings in 2009 and 2010. We were very lucky because most of the things we tried worked very well, some needed adapting a little and a small number of approaches were OK but didn’t really add to the campaigns in the way we hoped they might. Overall, the campaigns were very successful with sales figures beating many in-store records for non-celebrity book signing numbers, re-orders on book stocks and post-event internet sales improved if on-line rankings are anything to go by. Great rewards for having a lot of fun and meeting a lot of very interesting people - both ‘Interesting!’ and, erm, shall we say, ‘interestingly psychotic’ (See A Signing, a Psychiatrist, and a Spicy Sausage).
Anyway, from all those activities, we identified some other things that we’ll definitely want for the next campaigns which I’ve been preparing for, as well as planning for some other experimental things that we want to try as well. As an example, I’ve already got 5 expandable banner stands in different sizes to allow for smaller or larger events. Some marketing and banner designs have been sketched out, although these can only be conceptual at this point. Still, it's been good to sketch out ideas and playing with various ways to market Gina using multiple types of media.
I’ve been thinking about the local, national and global marketing plans too. We’ll take a lot from what we learned before, but I think it makes sense to revisit those plans from scratch at a later date, although they’ll still be completed well in advance of the launch of each novel once published.
I'm also very excited about our coming twenty-fifth anniversary in November; there's so much to do in so little time, but life is very good indeed.
Wishing all of you who read this the very best.
Ryoma



